Posted January 12th, 2010
How to Decide on an Email Auto-responder
Amail auto mailer is the software program that takes over as soon as one of your potential customers opts in to receive your newsletter info or products/services. As the name hints, it will respond instantly, sending the requested info, and whatever else that you tell it to. When it comes to making the purchase of amail auto responder, there are quite a few options to choose between. Yo u could even decide not to purchase one but instead use one of the many free autoresponders available online.
Some free autoresponder s include FreeAutoBot, SendFree, GetResponse and Responders.net. Keep in mind the free auto responders don’t offer many mandatory features and they often make their money by sending out advertisements with your outgoing emails. These can be a good starting place if you are just beginning to build your list but later on you will definitely want to try a better service.
One of the most highly reputable services on the internet today is Aweber which offers a free 30 day trial. It’s important to note that Aweber does require the double-opt in before you can send your list programmed emails. This essentially suggests that your leads will opt-in once to whatever form you have on your internet site, blog, lead caputure page, and so on. And then Aweber will send out one more “permission confirmation” to the the opt-in email address. There are benefits and disadvantages to the double opt-in. The pros are that you keep higher quality leads who are definitely interested in what you have to offer and your emails may not be considered spam. The con is that you will lose leads this way because not everyone will re-confirm. Pricing with Aweber starts at $19 / month and relies on total number of customers you obtain. Aweber also offers an affiliate program so you can make money when you refer others to them.
IContact offers the best beginning rate at $9.00 a month, but this only includes 250 customers. The price goes up from there. Relying on your viewpoint, an advantage of IContact might be that it does not require you to use the double opt-in feature.
Traffic Wave also offers a 30 day test period. This service costs $17.95, which is fixed regardless of how many subscribers you have. The price also includes unlimited autoresponder s and click track reporting. You also get unlimited ad-trackers, a WYSWYG Editor, a lead generation page, a few pre-built e-mail templates and step by step help files to get you up and running swiftly. Traffic Wave also offers a ten tier affiliate program – you get paid commissions 10 levels deep by promoting their service. Traffic Wave is also a double opt-in service.
These are some popular decisions of the many email automobile responders open to you. You may also check out GetResponse ( at the paid level ), Oprius ( another double-opt in service ), and StreamSend, all of which offer free trial periods.
Tags: autoresponder, email marketing, internet marketing, List Building, make money online, online business
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