Posted March 7th, 2010
Search Engine Ranking Training From Marketers College
Search Engine Rankings.All of us want to be top for ou r key phrases but there are millions of websites competing with ours. So how do you become number one and stay there consistently? Consistently is the key word here.OK, you can use the latest, bestest tricks in the book right now but when somebody comes out with a better technique tomorrow you will be left struggling to get to the top once more.
I think one of the keys is to be well-rounded.There are loads of different books and philosophies about search engine ranking to check out. Some people say article marketing is the way to go, others link building, others say you have to maximize your web pages for the search engines.You must get your keywords right as well as the descriptions and titles.What will you do when another site does better than yours in that area? Now you drop in rank.
Therefore, I think it is more important that you do a good job in all the areas than to be the very best in one area.I think that not ranking number one is OK, getting into the top few results will do OK, also. If you are in the very top spot and you are clicked simply because the top spot gets more clicks, are you really going to get more sales just because you are number one?Your site and product need to be attractive to both the search engines AND real people.
Another key is to focus on very specific keywords. You can do an awesome job in every area of search engine optimization, but if you go too thin here, you will not make it to number one in any of your keywords. Focus on one, or at the most, two keywords. Build your site around those keywords.Be all that you can be to the person who types in those search terms.
Or better yet, one keyword.Would you prefer to have one keyword with a top ranking or 10 keywords, each with a 4th page placement?In my opinion, 40th could just as well be one million, there will never be enough clicks to make the page viable. I would far rather have one keyword for which my site is on the first page of results than twenty that are all over the place.Build yourself a website that is focussed upon just one or two keyword phrases. Put those keywords in your title and description and keyword lists.
You must have incoming links.You must get good quality inbound links.Build your backlinks one at a time.Backlinks are vitally important and you can not cut corners in this respect.You must make them one by one. My two favorite methods of link building is to write articles, like this one, and submit them to article directories, and to be included in link directories.
Stay away from link farms, large link exchanges, or anything of the sort. The major search engines want to see you build a steady supply of links over time.How are the search enignes going to react to an explosion in the number of backlinks in a very short period of time? That won’t get you to number one, and certainly won’t keep you there, when you are put in the sandbox for six months.
These keys to search engine optimization are just a beginning.Good search engine rankings can lead directly to website traffic. You need visitors to stay at your site for more than a few seconds when they click in.
How do you get that?Provide real content. Build it for people, not machines—while following the first three keys. Do that, and I believe that in three to six months you will have each web site you set up with this strategy, in the top ten for your keyword.
Tags: Learn Search Engine Optimization, Learn SEO, Marketers College Training
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