Posted March 8th, 2010
Who Knows What Makes A Good Marketing Article?
Understanding how to use article marketing can be tricky, since the playing field is always changing with search engines and consumers. What’s “hot” today might be cold tomorrow. Just when you think you’ve figured it all out, there are new plateaus — like Twitter, Facebook, Digg and Youtube — to consider. One thing has remained constant throughout this maelstrom of internet activity however, and that is the incredible usefulness of article business marketing. The best thing you can do is learn more about the uses of article marketing and how it integrates with an overall internet marketing strategy — and to find yourself a qualified SEO expert/copywriter who can whip up quality content, allowing you the freedom to focus on sales.
The first step in knowing how to use article marketing is avoiding common rookie mistakes. One thing Google hates is repeat articles that have been cut and pasted in multiple locations. Google doesn’t know that you were the author and doesn’t have the patience to inquire. In fact, this heinous crime is often punishable by decreased ranking. If you plan to write articles that can be used on your website and on a third party article directory, then you will need two slightly different pieces to pass the test. Another method that has lost favor is the “quantity over quality” strategy, where you submit an article to more than 50 websites. Unless you have thousands of high-quality links already, these cheap links won’t help your page ranking or traffic.
If you’re wondering how to use article marketing in a better way, then think “quality over quantity.” Choose the top five trusted article directories and submit five unique articles. This is a great method for new sites looking to build gradual, believable, quality links. After all, Google doesn’t look for sites that suddenly spring up into quick fame, but rather, sites that have a long history of credibility and high rapport with readers. Google bots learned that article business marketing representatives were using automated programs to blast their articles onto dozens of websites in a short period of time, so they’ve come up with ways to prevent this tactic from helping sites gain the advantage.
Now that you’ve learned how to use article marketing on article submission sites, you may also be interested in using these articles offline too. You can include these articles in company newsletters for instance. You can hand out informative packets with products to up-sell. You can align your online content with your offline promotions. For example, Starbucks recently began promoting a Youtube contest, where employees had a chance to design the next ad and the public could vote for the winner. They also ran a contest awarding prizes to the first person to take a picture of the Starbucks holiday decorations. You could then write marketing articles to let people know about these new contests, which would keep a steady flow of traffic coming in.
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Tags: affiliate article marketing list, Article Marketer, article submission, online article marketing, Submitting articles
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